The video shows a demo of a location-based mobile app that connects parents close-by to solve immediate practical concerns.

We arrivedĀ at the Parenthook concept after developing product-solution fit experiments and interviewing more than 100 peopleĀ in NYC.

The project was done in collaboration with Alon Chitayat (UX), Alejandro Puentes (Research), Rodrigo Derteano (Developer) and myself (Product).